Detroit Automakers Announce Commitments to Electric Vehicles

Two Detroit-based automakers are strengthening their commitment to producing electric vehicles. On Monday, October 2, 2017, General Motors and Ford both announced their plans to drastically increase their production of electric vehicles in the coming years. According to the Detroit Free Press, GM is planning on releasing two new electric vehicles in the next 17 months, and Ford plans on adding 13 electric vehicles to their lineup over the next 5 years.

Mark Reuss, the Chief of Product Development at GM’s Warren Tech Center, GM believes that, “the future is electric.” One such electric GM vehicle will be a mid-sized luxury SUV, and another will be a large, sleek, crossover with three rows of seating and is rumored to be a “futuristic” version of one GMs current electric models, the Chevy Bolt. The two vehicles GM is releasing in the near future are part of a larger plan to have 20 electric vehicles on the road by 2023, and is looking to “begin production of hydrogen fuel cells at its Brownstown battery plant in Michigan by 2020.” The automaker says that some of these vehicles will be battery operated and others will be fuel cell operated (meaning they use hydrogen and oxygen to produce electricity). The good new for the environment about fuel cell technology is that the only emission of a fuel cell vehicle is water.

GM's announcement for an electric SUV comes at a great time as the market for SUVs is growing quickly (even millennials are interested in larger vehicles), and GM is looking to capitalize on that. 

Michigan Electric Car Crash Lawyer

Meanwhile Ford has created “Team Edison," a team within the company that is dedicated exclusively to the development of electric vehicles. Ford will be investing $4.5 billion over the next 5 years to develop 13 new battery electric vehicles. These are likely to include hybrid versions of the F-150 pickup truck, Mustang, police responder vehicle, and maybe even an autonomous vehicle. The company is also developing a battery operated small electric SUV. Sherif Marakby, Ford’s Vice President of Autonomous Vehicles and Electrification said that, “by 2020, Ford plans to produce an electric car that can go 300 miles before needing to recharge.”

Despite the push from large automakers, and the fact that electric car sales reached a record high in 2016, as previously mentioned by The Michigan Law Firm, PLLC blog, electric vehicles are still fairly uncommon sights on the road. According to Bloomberg, there were 2 million electric vehicles on the road in 2016. While this is a whopping 60% increase from 2015, electric vehicles still only account for just .2% of total lightweight duty vehicles. The New York Times reported that in the first 8 months of 2017, “Americans purchased only about 60,000 battery-powered electric vehicles, and about the same number of plug-in hybrid models...accounting for only 1% of the market.”

If anything, it will be government regulations, not consumer interest, that drive the demand for electric vehicles. China, the United States, and countries in Europe are moving towards tighter emission regulations that could eventually lead to getting rid of gas powered vehicles all together. China, home to strict pollution regulations, is also home to the greatest number of electric vehicles on the road. Bloomberg reported that the US, Germany, China, France, and the UK, among others are part of the Electric Vehicle Initiative, which aims to have “30 percent market share for battery power cars, buses, trucks and vans by 2030.”

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One company that is almost synonymous with electric vehicles is Tesla. While they have shown that there is a demand for electric vehicles, they have also shown how they can be difficult to produce. Tesla’s Model 3 sedan had hundreds of thousands of people paying $1,000 deposits just to be put on a waiting list for the vehicle. But the company recently announced that in the third quarter of this year, they were only able to produce 260 vehicles due to production issues. When it comes to fuel cell vehicles, they are difficult to produce as hydrogen is expensive and not widely available.

Detroit automakers showing such a strong commitment to electric vehicles is encouraging. It’s exciting to know that in a few years there will be many “clean” cars on the road, cutting down on emissions and pollution. Hopefully other automakers will join GM and Ford and make electric vehicles a priority as well, and research and development will make these vehicles easier and cheaper to produce, making them more easily available. Electric vehicles are good for everyone - they will save drivers money on gas, and they help the planet reduce its carbon footprint.


Electric vehicles are good for the environment, but car accidents happen regardless of how fuel efficient a vehicle is. If you have been involved in an automobile accident involving an electric car, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation with an experienced car accident attorney today. 

The 23rd Annual Woodward Dream Cruise Is Coming Up!

Residents and visitors to the Motor City are rejoicing as one of Metro Detroit’s most famous events is quickly approaching. The 23rd annual Woodward Dream Cruise will take place on Saturday, August 19th, 2017. For the first time, the Woodward Dream Cruise will be sponsored by Ford Motor Company because General Motors Co.’s Chevrolet brand discretely dropped their sponsorship after 6 years. Mark LaNeve, Vice President of US marketing sales and services for Ford, told the Detroit News, “(The) Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture. From Fiesta to GT, we’re obsessed with making driving fun, and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.” 

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The Dream Cruise originated as a fundraiser for a soccer field in Ferndale in 1995. Nelson House and a group of volunteers were hoping to recreate the old school car heydays of the 1950s and 1960s on Woodward Avenue, which was America’s first highway. To House's surprise, 250,000 people showed up! That was 10 times the expected number! Today, the Woodward Dream Cruise has evolved into the world’s largest one-day automotive event. The Detroit News describes how “spectators and cruisers travel to Metro Detroit, the birthplace of the American automobile, to demonstrate and participate in an event that celebrates an ongoing love affair with the automobile.”

The popularity of the yearly event only confirms the passion for old cars and connections to the auto industry’s long history that people everywhere enjoy. Each year, the Woodward Dream Cruise contributes $237 million to southeast Michigan's economy, along with attracting more than 1.3 million people to the event. The Detroit Free Press says 28% of these visitors are from outside the region. What keeps spectators coming back from more is the consistency of the old cars combined with the latest in motor vehicle technology.

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President and CEO of the Dream Cruise, Tony Michaels, says, “There’s nostalgia, but we also have to think of younger generations,” other than the 1960s muscle car fans that first originated the event in 1995. Detroit automakers will display their latest performance and technology vehicles alongside the classics, appealing to all ages.  

The Woodward Dream Cruise itself might just be a one day event, but there are some other car related festivities happening in the Metro Detroit area in the days leading up to it. The week leading up to the Cruise will begin with Roadkill Nights on August 12, with Dodges drag racing down a part of Woodward Avenue in Pontiac, Michigan. Last year, the drag racing event was held the day before the Woodward Dream Cruise, but the hope is that moving it a week earlier will make it easier for more people to attend. 

As for the Woodward Dream Cruise attractions, the General Motors design staff will showcase their personal collector cars from 1 PM -7 PM on Tuesday, August 15, at Memorial Park, which is located at the intersection of Woodward Avenue and 13 Mile Road in Royal Oak. There will also be displays in Royal Oak, Michigan at Duggan’s Irish Pub and at Normandy Plaza. Ford owner clubs will also show their vehicles at Memorial Park in Pleasant Ridge, Michigan. 

The City of Ferndale, Michigan also has its own plans for the Woodward Dream Cruise as they have planned 3 days of Dream Cruise festivities beginning on Thursday, August 17. The events include a live broadcast of Detroit Public TV’s “Dream Cruise Road Show,” vintage police, fire, and military vehicles, TV and movie cars including the Batmobile, Munster Koach, and Monkeemobile, monster trucks, Mustangs of all eras, and a free outdoor screening of 1984 “Ghostbusters” movie. 

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The official start of the Woodward Dream Cruise will technically be on Friday, August 18, with a ribbon cutting at Woodward and 9 Mile in Ferndale, followed by a lights and sirens parade up the avenue in vintage emergency vehicles. As the countdown to the big day begins, The Michigan Law Firm, PLLC wants to encourage motor vehicle safety at all times for spectators and drivers alike, so as to help prevent any car crashes or pedestrian accidents. Now, polish your old ‘Stang and roll down the roof, because the Dream Cruise is about to shift into full gear! 


There's just something about driving around in an antique convertible, top down and hair blowing in the summer breeze, that attracts thousands of people to the Woodward Dream Cruise each year. With motor vehicles of every shape and make cruising around Metro Detroit, it is hard for anyone to not enjoy the classic Michigan event. However, having so many drivers and spectators around so many vehicles can also increase the risk of car accidents and pedestrain crashes happening. If you or someone you know have been injured in an automobile crash, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation.