Lawrence Technical University Students Developing Autonomous Tech

While much of the focus on the development of autonomous vehicles in Michigan has been on automobile manufacturers in Detroit, and MCity at the University of Michigan, another Michigan college has been making strides in the development of autonomous technology as well. Lawrence Technical University in Southfield, Michigan, is one of the only places in the country where an autonomous vehicle is being developed by students, not engineers.

According to The Detroit News, a group of students, lead by two professors, are creating an Autonomous Campus Transport/Taxi, also known as ACTor.  The vehicle is a semi-autonomous car that so far, can navigate short routes, stop at stop signs, and detect pedestrians in the street. Investors have donated money to the project to take it from a semi-autonomous vehicle to a fully autonomous vehicle that can be used as a taxi around campus. This is expected to be achieved by August of 2018. At that point, the vehicle will be fully autonomous, but the driver would still be ready to take over the vehicle at any time.

The vehicle is a Polaris Gem, and the project has received a great amount of support form local investors. Hyundai MOBIS invested an initial $15,000 in the project, which allowed the students to purchase the vehicle. Dataspeed, an engineering firm in Rochester Hills, invested in the project by installing the hardware into the vehicle, which allowed the students to be able to focus on writing code. Solar Technology Inc. provided the radar system that allows the vehicle to be able to find it’s way, and Realtime Technologies Inc. provided a cash donation. Last spring, the project won the Intelligent Ground Vehicle Competition at Oakland University, which has also lead to the project receiving more funding. 

Nicholas Paul is a first-year computer science graduate student who is leading the team of student developers. He said that once they got the vehicle, “[they] were able to plug in the vehicle and begin working. [They] were able to write smaller programs; some of them only handle stop sign recognition, obstacle detection. All of these things that come together to create the software that runs on this vehicle currently. All of those components help make intelligent decisions, safe decisions about the surroundings and the destination, where it needs to go.” He also says that word about the vehicle is traveling quickly around campus. Informing people about autonomous technology is one of the goals of having a self-driving taxi on campus, as well as a providing a transportation option for those who have trouble getting around. 

The students at Lawrence Technical University are further highlighting just how important southeast Michigan is when it comes to the future of autonomous technology. With their contributions, along with the work being done at the University of Michigan, and by Detroit automobile manufacturers, we could be seeing autonomous vehicles on the streets sometime very soon. Having autonomous car on the road in turn may lead to safer roads with fewer car accidents. Since driver-less cars remove the driver and thereby human error, it's very likely that we will have fewer car accidents on the road. It's exciting to know that southwest Michigan is playing such a large part in developing autonomoustechnology that will likely change driving and driver safety as we know it. 


Until self-driving vehicles become mainstream and are able to fully eliminate human error, car accidents are still going to happen. If you or a loved one have been the victim of an automobile accident, call The Michigan Law Firm, PLLC at 844.4MI.FIRM, for a free legal consultation. Our attorneys are highly expereinced in dealing with all types of motor vehicle accidents, including car accidents, truck accidents, motorcycle accidents, and bus accidents. 

Driverless Pizza Delivery In Ann Arbor

Pizza delivery in Ann Arbor, Michigan just got a lot more interesting. Starting this month, Domino’s customers in Northeast Ann Arbor have the opportunity to have their pizza delivered to them by car and car alone - no delivery man required! The Ford Motor Company and Domino’s Pizza are working together on a project to deliver pizza via autonomous vehicle, to randomly selected customers in Ann Arbor.

According to The New York Times (NYT), Ford is using specially designed self-driving Ford Fusion Hybrids to deliver Domino’s pizza. The cars have been designed to deliver data back to Ford regarding how smoothly the car travels through the city and makes the deliveries. That data is extremely important to the company, as they are hoping to start producing fully autonomous vehicles, without steering wheels or pedals, by 2021. It’s an especially daunting task as the NYT reports that Ford has been viewed as relatively "lagging" in the autonomous technology game compared to other car manufacturers. So, Ford may be hoping this pizza delivery experiment will help to put them ahead.

Domino’s Pizza, a company founded near Ann Arbor, is more interested in what happens specifically during the last few minutes of the delivery. What will happen when customers are faced with a self-driving car and no delivery man? Will customers be unhappy about having to come out of their houses to interact with the delivery car? What happens if the customer can’t figure out how to get the pizza out of the car, or there’s a problem with the order? This is all information Domino’s, and the autonomous service industry as a whole, need to know in order to move forward with driverless delivery vehicles. One thing customers are sure to love is that no driver means no tip!

So, what about the delivery vehicle itself? Well, these aren’t your standard delivery cars, on the inside or the outside. The cars are white with large black lettering that says “self-driving” and “experimental,” in an effort to avoid as many car collisions as possible. On the roof of the car are sensors, software, fusions, and radar laser beams that are all used to scan the road and send data back to Ford. The car is even able to text the customer when it is approaching the delivery address. On the rear passenger side window is large red arrow that says “start here,” directing the customer to a touchscreen. Here, the customer will enter the last 4 digits of their phone number, which will open the compartment of the car that holds the food. There is space for 5 pizzas and 4 sides and each car is designed to keep the food warm during the ride.

The driverless delivery experiment was supposed to start on August 28, 2017, but was delayed due to inclement weather, since the equipment on the outside of the car cannot yet withstand heavy rain. Domino’s and Ford say they plan on continuing the experiment through September, with the cars making 3-6 deliveries a day. While the project is in testing, the cars will be manned, with both a Ford researcher who can override the vehicle in order to avoid any motor vehicle accidents, and a Domino’s employee who is there to observe the behavior of the customer. With two humans in the car until all of the autonomous kinks are ironed out, hopefully, no one in Ann Arbor will have to call a car accident lawyer!

Contrary to the popular belief that 'robots' such as self-driving cars are going to put humans out of work, Domino’s insists they are not looking to replace drivers with autonomous cars. Mr. Kelly Garcia, Domino’s senior vice president for e-commerce development, said, “We could use autonomous cars to fill in where we have a shortage of drivers, or add capacity during surges in business. We will have drivers for a long time. This is not about reducing labor costs.”

While self-driving pizza delivery may seem outlandish to some, it’s quite possible it did not come as much of a surprise to Ann Arbor residents, since the city and the University of Michigan are home to a great deal of autonomous vehicle testing. Readers may remember The Michigan Law Firm, PLLC has written about the university’s driverless shuttles that transport students around the North Campus, as well as MCity, the university’s testing ground for self-driving cars.

Driverless food delivery is yet another leap forward for self driving technology. While many organizations are still concentrating on autonomous cars being able to transport people, companies like Ford and Domino’s are already looking ahead to the transportation of goods. If the experiment is successful, it could make way for a wide range of delivery services. Next thing you know, a Fedex truck might show up at your house with no delivery man to toss a package onto your lawn!


Self-driving cars continue to be an exciting step forward for driving technology. Presently however, no amount of innovation in the automotive industry can fully guarantee that drivers will always be safe and that auto accidents won’t happen. If you have been injured in an motor vehicle accident, call The Michigan Law Firm, PLLC at 844.4MI.FIRM, for a free legal consultation.  

Michigan Helps Lead the Country In Autonomous Vehicle Regulations

Trying to keep up with the fast-growing autonomous car industry, more than 50 bills have been introduced in 20 states to establish some type of regulation for self-driving vehicles. The Detroit Free Press predicts that autonomous vehicles will transform business models by reducing personal car ownership, restructuring urban and suburban development, and eliminating millions of transportation jobs while at the same time creating many more jobs. Michigan was one of the first states that adopted legislation to make it easier for automakers to test self-driving vehicles on a public road without a driver. Governor Rick Snyder said in December, “We should we proud we’re leading the world, right here in Michigan.” 

Legislation in Michigan also “allows automated platoons of trucks to travel together at set speeds” and “allows networks of self-driving cars that can pick up passengers.” Additionally, Ford’s self-driving Fusions and GM’s self-driving Chevrolet Bolts have been cleared for more testing. 

Michigan is not alone in passing autonomous vehicle legislation. 21 other states and Washington D.C. have also passed legislation or adopted regulations based on a Governor’s executive order. They are: Alabama, Arkansas, Arizona, California, Colorado, Florida, Georgia, Louisiana, New York, Massachusetts, Nevada, North Dakota, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, and Wisconsin.

However, the lack of uniformity among states may be confusing for owners of self-driving cars and could potentially harm innovation. Chan Lieu, an advisor to the Self-Driving Coalition for Safer Streets (whose members include former Google driverless car project Waymo, automakers Ford and Volvo, and ride-sharing services Uber and Lyft) mentions, “If you had 50 different requirements for 50 different states, each state (might do it) different. It’s going to be very, very difficult to build a vehicle to be effectively sold across the country.” This is all the more reason to distinguish states such as Michigan, as leaders in regulating the autonomous vehicle industry. 

Currently, “states are balancing a desire to be viewed as beacons of innovation while also seeking to protect their residents from technology that remains unproven on a large scale.” Federal regulations, on the other hand, may take years to propose and implement new rules on autonomous cars. This timeline may clash with the fast pace self-driving technology is moving at. 

In the past, individual states have regulated driver behavior while the federal government has regulated the vehicle itself. A House subcommittee was scheduled to meet on June 27, 2017 to discuss several drafts of 14 self-driving bills in Washington D.C. Gary Peters, a US senator representing Michigan, said legislation should be introduced in the next few weeks that will lead to “a complete re-write of federal regulations for motor vehicles when you take the driver out of the car.” US Transportation Secretary Elaine Chao said in Detroit, Michigan last month, that the presidential administration will reveal revised self-driving guidelines within the next few months, in order to “incorporate feedback and improvements recommended by numerous stakeholders.” 

Yet with automakers quickly developing autonomous technology, it will likely be up to individual states to create updated regulations as improvements are made. Safety is the main priority for states looking to support advancements while at the same time minimizing motor vehicle collisions. Jessica Gonzalez, a spokesperson for the California Department of Motor Vehicles, said, “We know this technology can save lives. It can mean mobility for millions of people. So we see all the advantages to it, but at the same time we’re tasked with making sure this technology is safe.” 

With Toyota and the University of Michigan collaborating on autonomous vehicles and the US economy preparing for big changes from self-driving cars, it is no surprise that the state of Michigan is heading towards a safe and supportive environment for future technology. In Detroit, major automakers are the backbone of autonomous improvements. USA TODAY Network reports that GM announced the production on 130 self-driving Chevrolet Bolt test vehicles at its plant in Orion township last month, fulfilling the company’s promise to help maintain Michigan’s leadership in the autonomous car industry. Ford is also among automakers that have proposed to launch a fully autonomous vehicle by 2021. 

There is no doubt that the Great Lakes State will do innovative things in the coming years as it helps develop and regulate self-driving cars. However, safety is vital when testing new technologies, as even seemingly perfect dream vehicles may put passengers at risk for being involved in motor vehicle crashes. Above all, autonomous vehicles are breaking new ground in the transportation industry, and it will be up to lawmakers-at both state and national levels-to keep up. 


The State of Michigan is the birthplace of cars, and continues to make strides in the automobile industry. As self-driving technology rapidly develops, states like Michigan are working to regulate autonomous vehicles at a similar pace. Safety remains the main priority, as no state wants to compromise the lives of citizens because of a cool car with no one driving it. If you or someone you know has been involved in a severe motor vehicle collision, please contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Chrysler Portal: A Concept Vehicle Made With Millennials In Mind

They've popularized the selfie, revolutionized the uses for social media, and thrive off of constant action. Who are they? They are millennials of course!

Also known as Generation Y, millennials  are the youngest generation of adults, made up of people born from 1980-2000, who are currently coming in to their own in today's world. While most associations to millennials seem to be negative, for example, one big stereotype is that millennials are lazy and narcissistic, they are the future of the world and of the economy. Recently, however millennials have been labeled as “ruining the American economy,” since statistics have shown that millennials commute by car less than any other generation, thus raising concerns for the multi-billion dollar auto industry. 

To address this lack of millennial car consumer demand, Chrysler unveiled its all-electric Portal concept car at the Consumer Electronics Show in January, 2017. Fiat Chrysler, CNN News reports, is said to have spent 20 years conducting research on these potential customers, understanding their behavior and greatest vehicle desires. There is little surprise that technology was found to be the main requirement millennials were looking for in their cars. With the constant connections and multi-tasking young people do nowadays, both at home and in the workplace, automakers are developing new products with a different crowd in mind.

Chrysler Portal's Millennial Inspired Vehicle Features

  1. Portal’s most touted feature involves something as millennial as it gets: selfies. The car is able to take a photo of all six passengers, and then send the image to everyone’s mobile device so it can be shared on social media, connected via plug-in ports.
  2. Another important aspect of Portal is its music, a valuable part of the driving experience for potential millennial customers. The car allows everyone in the vehicle to combine their songs and videos into one shared playlist to listen to while on the road. Portal’s stereo also has “zoned audio” that lets passengers listen to different audio in different parts of the car, without wearing headphones. This technology also can amplify certain external sounds for the driver, like the sound of sirens from an approaching ambulance.
  3. A display screen on the car’s ceiling lets the vehicle’s occupants access a shared playlist from the passengers’ mobile devices, along with putting together things like a drive-thru dinner order. Portal can even pay for the dinner order by linking payment information with the feature.
  4. Portal also has a fully customizable interior. Indoor LED accent lighting can be changed to any color, and car sears may be moved back and forth along tracks and even removed completely to create more storage space. 
  5. All-electric, Chrysler's proposed vehicle can drive up to 250 miles on a full charge. In fact, just 20 minutes of charging allows vehicle operators to drive 150 miles. Not only is this convenient, but it caters to millennials' environmentally friendly mindset. 
  6. While Portal still has a steering wheel and pedals, its limited self-driving capabilities keep the product current with autonomous car technology. The steering wheel is able to fold into the dashboard when not in use. 
  7. Perhaps most importantly to the busy, career driven young person, Chrysler’s millennial-focused vehicle uses cameras with facial recognition software mounted on the outside of the car to recognize people approaching the vehicle. That allows for custom interior and entertainment features to automatically be set up for the passengers before they even enter the vehicle. Portal sounds like it has everything a millennial could ever dream for!

While automakers are busy working to develop new vehicles with millennial customers in mind, cities on the other hand, are continuing to expand public transportation and other alternative forms of getting around. This recent growth in alternative transportation including city bike share programs, like Detroit's own MoGo, is why Citylab predicts that millennials will rely less and less on cars. Additionally, people who have more money tend to drive more, and millennials just aren’t making much income right now.  Also, this age group cares more about their environmental impact than other generations, choosing other forms of transportation to get around in order to keep the planet clean.  

Chrysler seems to be on the right track in gearing their new motor vehicle concepts towards millennials. However, it is important to remember to focus on the road at all times, as fancy selfie features and multitasking audio systems may increase the chances of a car crash due to distracted driving. Millennials can call themselves the “cool” generation all they want, but new cars like the Portal must promote safety as well as tech savvy, because nothing is cool about causing a car crash.


By designing a vehicle tailored to millennial preferences and driving style, Chrysler's concept vehicle could become a hit among America's biggest generation. However, with the introduction of even more technology in the car, millennial drivers must remember to always keep their eyes on the road, no matter what angle the in-car selfie is snapping a photo from. If you or someone you know has been involved in a distracted driving car accident, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation.

Introducing The Mercedes-Benz Future Bus

The Michigan Law Firm, PLLC blog has maintained a focus on the steady development of autonomous vehicle projects and the various companies that are preparing for future autonomous vehicle production. However, cars are not the only forms of transportation that will soon become automated.

Daimler, the creator of the Mercedes-Benz luxury vehicles, is revolutionizing public city transportation by creating the Mercedes-Benz Future Bus, a semi-automated bus with CityPilot. CityPilot is an autonomous driving system designed by Daimler, that allows semi-automated buses to drive safely and efficiently in a special, designated lane up to 43 mph. According to Daimler’s website, the Future Bus has been the next development following the Mercedes-Benz Actros Truck with Highway Pilot, a partially automated semi-truck that has already been driving on its own, on motorways. The CityPilot system was created based off of Highway Pilot technology, yet it has undergone more advanced developments and possesses more functions.

Source: Daimler

CityPilot is equipped with about a dozen cameras that scan the road, while short and long radar systems monitor the route ahead. This allows the bus to recognize and communicate with traffic lights, perceive obstacles-most importantly pedestrians-operate and brake autonomously, and position itself precisely to the centimeter. The Future Bus can approach stops automatically and open its doors to let citizens in an out, drive through tunnels, includes a precise GPS navigation system, and can reach a top speed of 70 km/h (about 43 mph). For safety precautions, a human driver sits at the wheel to monitor the route, and may take control of the wheel at any moment if necessary.

Source: Daimler

Source: Daimler

The interior and exterior design gives the Future Bus a unique, futuristic look, while offering passengers a state-of-the-art, comfortable ride. The exterior offers a ground-breaking design including an array of smooth contours, cutting edge door layouts, and sleek lines designed to both appeal to the aesthetic and to put the 'future' in Future Bus. The interior is designed with an open, relaxed layout made up of 3 zones based on how long the passenger plans to ride. Each zone is comprised of very modern, comfortable seating, and the ceiling lights have been arranged to resemble a leaf canopy. Passengers are also able to access information and entertainment through large monitors in the middle passenger department, and can even charge their smartphones on charging pads next to their seats.

As reported by The Verge, the Future Bus has already been put to the test as it completed a 30 km (about 12 miles) route through the Netherlands back in July, 2016. This route included challenging turns, tunnels, traffic lights, and pedestrians. The bus was successfully able to navigate itself flawlessly without the driver needing to turn the wheel, brake, or accelerate at any moment.

Source: Diamler

According to Mashable, unlike the Actros Truck with Highway Pilot, in which Daimler plans to begin production in 2020, the company does not plan to produce Future Bus Prototypes. Instead, Daimler plans to use certain parts of the advanced technology and semi-autonomous system to implement into regular city buses for the future, as well as focusing on the improvement of its zero-emission production plans. So, it could be possible that Detroit and other major Michigan cities such as Grand Rapids, Lansing, Flint, and Ann Arbor, may have automated public transportation in the future!


The Mercedes-Benz Future Bus is a ground-breaking innovation built with safety features that far exceed what is humanly possible. With cameras and radar systems that can detect even the smallest motions during a route, and an autonomous driving system that can force itself to brake on a dime, it is hard to imagine any safety risks that can occur. However, it is imperative to note that buses, regardless if a human is driving or not, may prove a risk to citizens and may be prone to accidents. According to The Accident Data Center, over 55,000 people are injured by buses in the US per year. If you or anyone you know has been injured by a bus, car, or been in an accident of any kind, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation. 

Daimler's Autonomous Future Truck

Visitors to The Michigan Law Firm, PLLC blog may have been keeping up with news on autonomous technology from companies like Ford, Toyota, and Google. A company that we haven't yet mentioned however, is Daimler, the parent company of Mercedes-Benz. Daimler is also a member of the autonomous car industry and was one of the first to begin the automated transportation revolution with its development of self-driving trucks. The world of semi-trucks was transformed with the creation of the Mercedes-Benz Future Truck. The truck's design includes automated driving capabilities that will allow drivers to operate the heavy, cargo-bearing vehicle much more easily, efficiently, and comfortably. Diamler-created autonomous technology, called Highway Pilot, has set the Future Truck apart from competitors, allowing it to be the safest semi-truck of its kind. Daimler had previously planned to release the Future Truck in 2025, giving driver-less car onlookers a not-so-far away glimpse into what roads may look like in the near future.
 

Source: Daimler

Mercedes-Benz Highway Pilot Autonomous Technology


The Future Truck uses Highway Pilot software to autonomously control driving. Daimler envisions a workplace similar to a living room for truckers, where they can relax as they control driving with an iPad. Highway Pilot uses sensors to observe areas in front of the vehicle and to take over control in certain situations, such as during sudden stops. Highway Pilot allows the humans to do all the thinking, without incurring any risk, and leaves the driving to the truck itself. 

Another characteristic of the Future Truck is vehicle-to-vehicle communication. Self-driving trucks will be able to pull over for emergency vehicles or slow down with traffic congestion, using data from the inter-vehicle signals. The trucks will be also be able to switch lanes and react to broken down vehicles on the shoulder, even steering and braking through construction zones with the help of its communication features. 

Source: Daimler

Daimler has embraced the opportunity to transform the future of long-distance driving with the development of their Future Truck. Klaus Riff, Deputy Head of Prevention for G Verkehr–Transport Industry Professional Association, confirmed for Daimler that truck drivers face extreme demands everyday, due to factors like sustained attention, tight schedules, and high traffic density. Not only are individual drivers likely to benefit from automated technology, but entire business models will be rearranged. Business Insider mentions how labor costs will be controlled differently and workloads will be streamlined, affecting businesses and consumers with these steps towards more advanced trucks. 

Daimler's Highway Pilot technology was officially tested in October 2015 with the Mercedes-Benz Actros truck, making it the world's first series-production truck to operate autonomously on a motorway. A top German politician, Winfried Kretschmann, and Dr. Wolfgang Bernhard, Board Member of Daimler AG responsible for Trucks and Buses, rode on the maiden journey of the Mercedes-Benz Actros with the Highway Pilot system, further displaying Daimler's commitment to ease of driving and safety precautions.

Autonomous Truck Regulations

Automated trucks, just like autonomous cars, have not been developed without closely monitored regulations. Four states in the US currently allow the operation of autonomous vehicles on public roads under certain conditions. Those states are Nevada, Florida, California, and Michigan. Europe has been facing more strict restrictions. Vehicle safety tests in the EU have been designed for cars with someone behind the wheel, meaning the Future Truck and other driver-less cars like it, fail these tests. Politico reported last year that there were no plans to review this law, setting Europe back from the US and other countries where autonomous driving has been tested on roads. 

Source: Daimler

Additionally, policies have regulated truck driver workweeks, working to help reduce motor vehicle fatalities that drowsy driving from a combination of lack of sleep and long hours on highway roads may cause. Semi-truck drivers carrying cargo may drive a maximum of 11 hours after 10 hours off duty, and according to the Federal Motor Carrier Safety Administration (FMCSA), may only drive 60/70 hours on duty in 7/ 8 consecutive days. With the release of the Future Truck, truck drivers will be able to rest more often and therefore go longer distances in faster times. Human error will be minimized since trucks will be driving themselves. 
 
Daimler’s automated semi-trucks will soon be approaching reality after years of planning, and the world will finally experience a new type of long-distance travel. Planes, trains, and automobiles are all slowly becoming autonomous, and the transportation industry is just on the brink of a revolution. Daimler and Mercedes-Benz have been a step ahead of the pack, and only have to look eight more years ahead to see The Future Truck front and center. 

Source: Daimler


The future of semi-trucks is looking autonomous and automated. In the present time however, while trucks are still being operated by humans, automobile drivers should take caution  when driving near trucks, as their size makes it harder for them to react quickly to vehicles around them. If you or someone you know has been involved in a motor vehicle accident involving a semi-truck or other large vehicle, please contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation. 

The Impact of Autonomous Cars on the US Economy

There has been continuous buzz about self-driving cars over the past few years, with successful tests and disastrous accidents alike, being reported in the news. There is no doubt that such a ground-breaking invention will change transportation norms throughout the United States, just as Henry Ford’s automobiles forever changed the way to get around the country.

In fact, Wired reports autonomous vehicles are expected to add $7 trillion to the U.S. economy over the next 35 years, based on data from Intel and research company Strategy Analytics. This is no small number, considering just robotic cars alone could add $2 trillion to the nation's economy by 2050, not even taking into account the current jobs and businesses that will be affected financially. To put these numbers into perspective, $1 trillion could buy about 40 million new cars, according to Kiplinger. But what makes up this enormous number?

Self-Driving Cars and Jobs

Autonomous cars are predicted to positively influence the economy in the coming years, but their impact will be spread unevenly across sectors. Companies like Google and GM who have invested in making this technology a reality, will see the most money. Then, for the average Joe, the industries that will likely see a rise in job demands include data analysis, IT, and mechanics. Just like our smart phones and credit cards, autonomous cars collect data on a driver's habits, which in turn creates jobs for humans who need to sort and analyze this data. Intel reports jobs in information technology (IT), though they will see a shift from actual discovery of information to the management of machines finding information, will almost double in intensity. Additionally, the number of miles driven is expected to rise, increasing the need for cars, self-driving or otherwise, to be repaired by mechanics. 

On the other hand, there will also be a decline in jobs, especially for people working in the service industries. Jobs like food delivery and taxi services may no longer be needed with the use of self-driving cars. This brings into effect the concept that Intel and Strategy Analytics call "The Passenger Economy," an idea which places economic and societal value on pilotless vehicles. Essentially, why hire humans to do a job that cars can do on their own? While they profit either way, this is a question that companies like Uber will have to face when replacing human drivers with company vehicles. 

It should also be noted that self-driving cars may create jobs that are still unknown. After all, with new technologies come new jobs the market previously did not anticipate. On the flip side, new technologies could also make jobs that currently exist obsolete. No matter which sectors see an increase or decline in job security, the fact remains that the American economy will still receive an estimated $7 trillion economic boost (or even even bigger-no one can put an exact number on the future!) Just like the Model-T helped restructure city spaces and bring the suburbs into existence, autonomous vehicles have the ability to transform job markets. There are endless possibilities for economic reform.

Autonomous Car Regulations

Though all the glory of creating thousands of new jobs and boosting the economy sounds appealing, it does not happen without the technology meeting all safety standards first. Which is why, the National Highway Traffic Safety Administration (NHTSA) is not counting their chickens before their eggs hatch. The NHTSA has released the Vehicle Performance Guidance for Automated Vehicles, a document which, "outlines best practices for the safe design, development and testing of automated vehicles prior to commercial sale or operation on public roads." Included in this document is a 15-point safety assessment that requires manufacturers to meet objectives such as operational design, post-crash response, privacy, and cybersecurity before their cars can go to market. Considering that 94% of automobile crashes are due to human error, there is definitely room for technology to advance driver safety. Hopefully, if all autonomous vehicle manufacturers can meet the standards set by the NHTSA, this will be a step in the right direction to saving lives. 

The Future of Self-Driving Cars

What does all this mean for people who are willing to give up their spot behind the wheel and let the car drive itself? (That is a scary thought for a lot of people!) Well, most people want more proof that these cars won't crash and will safely deliver them to their destination before they surrender the wheel. That is why companies who create autonomous car technology need to be regulated to ensure absolute safety in their products and so that consumers are not just paying for the newest trend in transportation. Put simply, this technology needs to save lives and be safer than the transportation methods we already have. Gill Pratt, CEO of the Toyota Research Institute said to Consumer Reports that “there’s no way that we as a society would accept self-driving cars that cause the same number of fatalities as humans.” 

In 2015, there were roughly 35,000 traffic deaths in the United States. Future autonomous vehicles must allow for more safety if they are to replace human drivers. People also need to remember that transportation technology takes years of planning before it can be used in everyday lives, and that for now, only people can drive cars. Testing allows room for development and improvement, but overall “we expect machines to be better than us,” as Pratt said.

Until it's proven that autonomous vehicles are safer than human-operated vehicles, humans need to be careful when driving on the road today. While we may one day be able to sleep while a car drives us around, we have to make sure that for now, we don't fall asleep behind the wheel! Sleepy driving, distracted driving, and drunk driving are bad human habits that can lead to serious injuries and death in the event of a car crash. By following the rules of the road and maintaining good driving habits, people can protect themselves from being involved in fatal car accidents. 

At the end of the day, it is impossible to plan the future or to predict how large of an impact autonomous vehicles will have on the economy or auto law. What we do know is that self-driving cars will add jobs, take away jobs, and, based on how well they are regulated, even save lives. 


Self-driving cars are growing closer to reality than we think due to the rapid development of technology. However, today, we still rely on people to drive vehicles, and as such, following the rules of the road is the best way to stay safe and to avoid motor vehicle accidents. If you or someone you know has been in involved in an auto accident, please contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation.

Should Self-Driving Cars Hit a Pedestrian to Save the Driver?

There are a lot of questions researchers, engineers, and the general public are asking about the future of self driving cars. One of the more crucial ethical questions is: Should your driverless car hit a pedestrian to save the driver’s life? Well, a new research study shows that what people really want is to ride in an autonomous car that puts its passengers first, even if that means running a pedestrian over. 

In a recent issue of Science Magazine, a group of computer scientists and psychologists conducted several online surveys of United States residents, last summer and fall, which asked people how they think self-driving vehicles should behave. The survey results showed that respondents generally thought self-driving cars should be programmed to make decisions for the greater good, unless their own lives are at stake.

The New York Times writes that “through a series of quizzes that present unpalatable options that amount to saving or sacrificing yourself- and the lives of fellow passengers who may be family members- to spare others, the researchers not surprisingly, found that people would rather stay alive.”

As autonomous vehicles come closer and closer to the mainstream, serious ethical and moral questions like the one above are becoming an important factor in the manufacturing of self-driving cars. Should cars be programmed with a degree of mortality in them, depending on what consumers want? Should the government step in and mandate that all self-driving cars have the same value of protecting the greater good, even if that means putting its passenger’s lives at risk? 

“Is it acceptable for an autonomous vehicle to avoid a motorcycle by swerving into a wall, considering that the probability of survival is greater for the passengers in the car than for the rider of the motorcycle? Should autonomous vehicles take the ages of the passengers and pedestrians into account?” Jean-Francios Bennefon, of the Toulouse School of Economics in France, wrote.

Some researchers believe that teaching machines ethics may not be the best idea. “If you assume that the purpose of A.I. is to replace people, then you will need to teach the car ethics. It should rather be a partnership between the human and the tool, and the person should be the one who provides ethical guidance,” Amitai Etzioni, a Sociologist at George Washington University argued. 


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