The 23rd Annual Woodward Dream Cruise Is Coming Up!

Residents and visitors to the Motor City are rejoicing as one of Metro Detroit’s most famous events is quickly approaching. The 23rd annual Woodward Dream Cruise will take place on Saturday, August 19th, 2017. For the first time, the Woodward Dream Cruise will be sponsored by Ford Motor Company because General Motors Co.’s Chevrolet brand discretely dropped their sponsorship after 6 years. Mark LaNeve, Vice President of US marketing sales and services for Ford, told the Detroit News, “(The) Dream Cruise is all about the sheer joy and freedom of the automobile, and Ford has always celebrated car culture. From Fiesta to GT, we’re obsessed with making driving fun, and we’re committed to celebrating that passion with enthusiasts of all ages in the birthplace of motoring.” 

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The Dream Cruise originated as a fundraiser for a soccer field in Ferndale in 1995. Nelson House and a group of volunteers were hoping to recreate the old school car heydays of the 1950s and 1960s on Woodward Avenue, which was America’s first highway. To House's surprise, 250,000 people showed up! That was 10 times the expected number! Today, the Woodward Dream Cruise has evolved into the world’s largest one-day automotive event. The Detroit News describes how “spectators and cruisers travel to Metro Detroit, the birthplace of the American automobile, to demonstrate and participate in an event that celebrates an ongoing love affair with the automobile.”

The popularity of the yearly event only confirms the passion for old cars and connections to the auto industry’s long history that people everywhere enjoy. Each year, the Woodward Dream Cruise contributes $237 million to southeast Michigan's economy, along with attracting more than 1.3 million people to the event. The Detroit Free Press says 28% of these visitors are from outside the region. What keeps spectators coming back from more is the consistency of the old cars combined with the latest in motor vehicle technology.

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President and CEO of the Dream Cruise, Tony Michaels, says, “There’s nostalgia, but we also have to think of younger generations,” other than the 1960s muscle car fans that first originated the event in 1995. Detroit automakers will display their latest performance and technology vehicles alongside the classics, appealing to all ages.  

The Woodward Dream Cruise itself might just be a one day event, but there are some other car related festivities happening in the Metro Detroit area in the days leading up to it. The week leading up to the Cruise will begin with Roadkill Nights on August 12, with Dodges drag racing down a part of Woodward Avenue in Pontiac, Michigan. Last year, the drag racing event was held the day before the Woodward Dream Cruise, but the hope is that moving it a week earlier will make it easier for more people to attend. 

As for the Woodward Dream Cruise attractions, the General Motors design staff will showcase their personal collector cars from 1 PM -7 PM on Tuesday, August 15, at Memorial Park, which is located at the intersection of Woodward Avenue and 13 Mile Road in Royal Oak. There will also be displays in Royal Oak, Michigan at Duggan’s Irish Pub and at Normandy Plaza. Ford owner clubs will also show their vehicles at Memorial Park in Pleasant Ridge, Michigan. 

The City of Ferndale, Michigan also has its own plans for the Woodward Dream Cruise as they have planned 3 days of Dream Cruise festivities beginning on Thursday, August 17. The events include a live broadcast of Detroit Public TV’s “Dream Cruise Road Show,” vintage police, fire, and military vehicles, TV and movie cars including the Batmobile, Munster Koach, and Monkeemobile, monster trucks, Mustangs of all eras, and a free outdoor screening of 1984 “Ghostbusters” movie. 

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The official start of the Woodward Dream Cruise will technically be on Friday, August 18, with a ribbon cutting at Woodward and 9 Mile in Ferndale, followed by a lights and sirens parade up the avenue in vintage emergency vehicles. As the countdown to the big day begins, The Michigan Law Firm, PLLC wants to encourage motor vehicle safety at all times for spectators and drivers alike, so as to help prevent any car crashes or pedestrian accidents. Now, polish your old ‘Stang and roll down the roof, because the Dream Cruise is about to shift into full gear! 


There's just something about driving around in an antique convertible, top down and hair blowing in the summer breeze, that attracts thousands of people to the Woodward Dream Cruise each year. With motor vehicles of every shape and make cruising around Metro Detroit, it is hard for anyone to not enjoy the classic Michigan event. However, having so many drivers and spectators around so many vehicles can also increase the risk of car accidents and pedestrain crashes happening. If you or someone you know have been injured in an automobile crash, contact The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free consultation.