Hyundai Launches Online Car Shopping Program

Between Amazon Prime, Postmates, and a number of other online retailers with quick delivery times, almost anything can be purchased online and arrive at your doorstep in as little as an hour. Now Hyundai is trying to get in on the massive online retail business by introducing a car shopping program that allows drivers to purchase a car online just like they order home goods from Target or food from Blue Apron.

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According to Edmunds, the Hyundai Shopper Assistance Program is a retail program in the U.S. that allows drivers to online shop for vehicles. Launched on October 10, 2017, the program claims to offer transparent pricing, flexible test drives, a streamlined purchase process, and a three day money-back guarantee. The program is currently only available in Miami, Orlando, Dallas, and Houston, but the company plans on making it available nationwide by early 2018.

As part of the program, participating dealer websites will post vehicle specific pricing so customers know the exact price of the make and model they are interested in. Hyundai says this “not only makes it easier to shop and compare” but will allow the driver to make “faster better-informed decisions.” They can then schedule a test drive on their phone, either online or through an app. The test drive can even begin at their home, with a representative from the dealer bringing the vehicle to the driver’s house. The car manufacturer says that “this can be especially convenient for parents at home with children, as well as those who would prefer their test drive on familiar roads.”

Hyundai is the first mass-market car brand to enter the world of online shopping. The brand says they know “buying a new car hasn't always been as smooth a process as we'd all like. We hear you. So we're happy to introduce Hyundai Shopper Assurance.” Consumer Reports notes that Hyundai knows people don’t like going to the dealership, so they’re trying to eliminate that aspect of the car buying experience.

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In addition to pricing and scheduling test drives being available online, the program also offers the ability to apply for financing, get credit approval, figure out payment plans, and value trade-ins online as well. The hope is that consumers will be more likely to purchase a vehicle if they don’t have to spend large amounts of time at the dealership. The program also allows customers to return their vehicles within three days of purchase (as long as it has less than 300 miles and passes a dealer inspection). According to Dean Evans, chief marketing officer for Hyundai Motor America, “for nearly a decade, the word 'Assurance' has been synonymous with Hyundai and represents our efforts in redefining the car ownership experience. Shopper Assurance is the next step in that tradition and is car buying made simple.”

Online shopping is clearly a very popular means of making a purchase, and car dealerships are largely unpopular. Hyundai is smart for realizing this, and allowing their customers the ability to purchase a vehicle from the comfort of their own home. As the program rolls out into more and more cities, we will see if customers like online car shopping, or if they miss being able to see all of the dealer’s vehicles in the flesh. If the program is popular, it is likely we’ll be seeing more and more automobile manufacturers offering online shopping programs too.  


Car accidents can still happen no matter how much time and effort you put into researching and purchasing a vehicle. If you have been involved in an automobile accident, call The Michigan Law Firm, PLLC at 844.4MI.FIRM for a free legal consultation with an experienced auto accident attorney today. 

Detroit Submits Bid for Amazon's New Headquarters

A newly released ad campaign has taken social media by storm, all in the hopes that one of the biggest companies in the world will make Detroit its new home. A video entitled Detroit. Move Here. Move The World. hit social media on Thursday, October 19, 2017, as part of the official Detroit-Windsor bid to be selected as the location for Amazon’s next headquarters, which is being called HQ2.

Source: YouTube - Detroit Moves HQ

According to the Detroit Free Press, Amazon announced a request for proposals for HQ2 in September of 2017, and since then cities across America have gone into a frenzy hoping to win Amazon’s affection. WXYZ Detroit reported that upon hearing about the competition, Detroit Mayor Mike Duggan and Michigan Governor Rick Snyder asked Dan Gilbert to put together a proposal for Detroit. Gilbert is a Detroit businessman and downtown developer, who has been heavily involved in the rebuilding of the city. The deadline to submit proposals was October 19, and the winner will be announced in 2018. Amazon plans on investing $5 billion in their new location, and will employ over 50,000 workers. The full development of the headquarters would be spread out over 15-17 years, and could require as much as 8 million square feet of office space.

According to Crane's Detroit Business, in addition to Gilbert, a 60-person “Amazon committee” was assembled, consisting of business, education, political, and philanthropic leaders. Specific details of the bid regarding tax incentives, mass transportation for employees, and filling such a large talent pool are being held closely guarded by the committee. The video, which has been viewed over 100,000 times on Youtube alone, was put together by journalist and filmmaker Stephen McGee, with a voice over by Detroit-based poet, playwright, and performance artist Jessica Care More. The video features scenes of iconic Detroit locations, businesses, auto manufacturers, and nearby universities.

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The Detroit News reported that Gilbert told the Associated Press that “we feel like we have a lot of advantages. One of them is we’re proposing international headquarters on the border of two North American countries. We’ve got a hedge against any kind of immigration issues that might be on either side because you have two countries. You also have a huge, deep talent base in Canada and special universities.” He also added “we have a lot of transportation advantages because Amazon is sort of a transportation company to some degree. All the stuff with autonomous vehicles and drones and aerospace, there is a lot of that in Detroit.” Detroit's history of vehicle manufacturing, as well as developments of autonomous technology, are central to the bid. The video states that Detroit is “where mobility is born.”

There is still a long and competitive process ahead, as Amazon says over 200 cities have submitted proposals. But should Detroit win the bid, it is hard to overstate how much of a boost to the local economy having a company as large as Amazon setting up shop would be. Detroit is in the middle of a revitalization, and what better way to catapult that by having one of the largest and most influential companies in world make Detroit their new home. For more information on Detroit’s bid, visit Detroitmovestheworld.com, or check out #MoveTheWorld on social media.


With a company as large as Amazon moving into Detroit, tens of thousands of people will be added to the daily commute, meaning more accidents are likely to happen. If you have been involved in an automobile accident, call The Michigan Law Firm, PLLC at 844.4MI.FIRM, for a free legal consultation with an expereinced automobile injury lawyer.